Make it Tasty
When BuzzFeed Media decided to take their foodie brand Tasty to the shelves at Walmart, Impel Studio and our long-time client partner, Epoca International, joined up to deliver a wide range of innovative-yet-affordable kitchen products.
Cheerful!
Impel Studio devised a fresh, cheerfully soft, approachable aesthetic language for the line. Products at this price point are often loaded with features to present a high value to the consumer on-shelf. The design challenge was to reconcile these necessary value-added features with a clear, concise design language.