Make it Tasty

When BuzzFeed Media decided to take their foodie brand Tasty to the shelves at Walmart, Impel Studio and our long-time client partner, Epoca International, joined up to deliver a wide range of innovative-yet-affordable kitchen products.

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Cheerful!

Impel Studio devised a fresh, cheerfully soft, approachable aesthetic language for the line. Products at this price point are often loaded with features to present a high value to the consumer on-shelf. The design challenge was to reconcile these necessary value-added features with a clear, concise design language.

Design (and engineering) for the masses

Impel’s deep experience in housewares design + engineering allowed us to rapidly develop dozens of innovative items across the categories of cookware + bakeware, kitchen tools + gadgets, food prep + storage, on-the-go lunchboxes + thermal mugs, cutlery, and more. We readily met the challenges of achieving the lowest possible material and manufacturing costs, while meeting Walmart’s stringent criteria for food safety, physical durability and dishwasher testing. Our rigorous mechanical engineering process and cost-optimization services performed closely in tandem with manufacturers ensures that a quality product can be sold at prices previously thought to be unachievable.

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Nonstick FTW

The perfect pans for executing one of Tasty.com’s hundreds of viral recipes, now with molded-in portioning marks for perfect slices.

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Cool grips

Tasty is taking on established cookware competition with comfy cool-touch handles, inviting shapes and bold cheerful colors. Ergonomic performance is clearly communicated in a sensitive, tasteful way with carefully sculpted soft surfacing.

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