Over the Rainbow

Tasked with reinventing the push toy by our friends at Skip Hop, Impel designed and engineered a new take on a classic, based on Skip Hop’s gender-neutral character, Silver Lining Cloud. Now with six sequenced poppers that propel balls over multicolor rainbow tracks.

Where the rubber meets the road

While cost-engineered to be produced and sold within tight margins, Impel insisted on high-friction TPE rubber tires to eliminate the slippage, misfiring, and 1-star reviews that plague its competition. The hollow, extrusion-blow-molded handle is chubby, comfy, and super light.

Designed + Engineered for Production

The innovative inline 6 cylinder mechanism was developed by Impel, and detailed for simple and efficient assembly. Iterative in house 3D prints confirmed performance and fit. Final production 3D files for injection moldable parts were executed entirely in-house at Impel Studio and delivered to the client for accurate initial factory quotation and streamlined manufacturing.