Cocoon Inc. approached Impel Studio to re-imagine their brand image and develop a style-driven line of several tech-friendly bags that thoughtfully integrate their famed Grid-It organization technology.

We created a product aesthetic that complements professional attire with touches of street and sport detailing. Careful material selections like heathered ballistic nylon and custom hardware with real wood trim elevate design value while working within tight retail margins.  The bags feature contoured, multi-layered thermoformed EVA exterior soft shells to provide water and impact protection.  The herringbone quilted pattern communicates the concept of a protective cocoon with visually subtlety; a crisp tailored look.

Previously sold at the Apple Store.