Impel Studio partnered with Primula Products of Boca Raton, FL to invigorate and expand their line of products for creating all-natural beverages at home. Working as an extension of their international product development team, Impel helped Primula re-position their business as an impactful lifestyle brand driven by innovation & design. 


As iced coffee consumption continues to grow, and the world catches on to the growing trend of Cold Brewed Coffee, Primula is well positioned to capture the excitement with a premium solution to making coffee this way at home.  Cold brewing coffee (infusing grounds in cold water for up to 16 hours) is the preferred method for making iced coffee beverages and other coffee-based recipes.  The result is a sweet, rich, highly-caffeinated concentrate that has 65% less acidity than a regular hot brewed cup of coffee.

Impel Studio tested the few existing competitive products available at the time, and found that none of them provided the level of functionality and convenience expected in a matured, mass-market consumer product.  The result of our rigorous development process is the Cold Brew Carafe, the Pace Cold Brew Coffee Maker, and the Cold Brew Bottle - all timelessly handsome, simple to use and clean, and designed for seamless integration into your daily caffeination routine.



BPA-free and dishwasher-safe, all three Cold Brew products feature heat-proof borosilicate glass, leak-proof silicone gaskets and fine mesh brewing filters for cold brewing of your favorite coffee. Simply fill the coffee filter, add water, and let the Cold Brew system work its magic overnight.

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